Marketing Chiropractic

When marketing chiropractic, as when marketing anything else in this modern world of the internet, a website will be the main marketing tool you will need. In order to ensure that your website is productive as possible you will need for it to be of high quality and very visible on the internet.

To ensure that it is you should perhaps hire an agency that specializes in website design and development but for the best results,find the right agency for chiropractic services. There are some agencies that specialize in chiropractic marketing and so one of those would probably be an appropriate choice.

These agencies will not only help with the creation of a quality website but will also provide SEO where needed and perhaps even some assistance with offline marketing as well. We have said that the website will have to be of a high quality and this is because once you are able to get visitors to the site, you will not want them to leave before seeing what you have to offer, owing to it being very poor quality.

This means that apart from having quality content on the site, you should also have an easy to follow site map, ensuring visitors can easily find what they may be interested in and a contact page so they can contact you if they need more information.

First though you will have to get visitors to your website and that is not always easy without the help of SEO (Search Engine Optimization) as, even though someone may initiate a search for chiropractic services, the results list they will be shown will contain hundreds of websites and without SEO yours could be listed as the 200th and therefore never be seen.

By using keywords in the text of the content on your website, SEO brings the attention of the search engine more quickly to your site, ensuring that the site is listed near if not at the top of that results list.

Another way SEO is able to get extra visitors to your website is to place links, known as back links, to your website on other websites, known as host sites. What this does is when visitors to the host site visit that site, they are also encouraged to visit your website, increasing the number of visitors that your website receives.

For back linking to be most effective the host site should meet 2 criteria and the first of those is that it should in some way be related to chiropractic or general wellbeing and the second is that it should be a popular website, receiving many visitors as it is possible that a percentage of those visitors will also visit your site.

Offline marketing may include introducing a referral system where your current customers refer friends and family to your services and both receive a discount, both the referrer and the referred. Another offline marketing strategy is to hold a wellness event complete with food, drinks and a presentation.

How to Increase Bone Density to Prevent Osteoporosis

According to my mom, there is a saying in the old country that most women lose one tooth per baby. Babies are nursed in the country side and formula is rarely used.  It is too expensive or there is limited access. Since I gave birth to now, I’ve developed 4 cavities. And yes, I believe breast feeding is the culprit. You lose some of your bone density with each child. I’m not alone in this assumption, as research conducted by the American Association for Bone and Joint Surgeons (ANJS) has found similar instances in other women who have children.

Amazing breast milk and bone density

Breast milk is amazing and indiscriminate of the mother’s health. The breast milk of a malnourished mother will provide just as much minerals and vitamins as a well nourished mother. The only difference may be the fat content might be higher for a well nourished mother. If breast milk is providing all this good stuff, what happens to the mj-618_348_does-milk-actually-help-build-strong-bonesmother if she is malnourished or undernourished? Since a woman’s body is made for reproduction, your treasonous body will compromise the mother’s body to feed the baby. Hence, the cavities for women not getting enough calcium in their diet.

If you are in your 20s, you can still increase your long-term bone density because the rate of bone density loss is slower than the rate you can increase your bone density. However, for someone in their 30s like me, my rate of bone density loss is equal to or greater than the rate I am building up my bone density.

Why women more prone to develop osteoporosis?

osteoporosisMy bones are much more vulnerable to developing osteoporosis than my husband’s even without the issue of carrying and nourishing our baby. Women stop building bone density between 30-35 years old. I am at a stage where my body is building and losing bone density at the same rate (without the baby factor). Now add in yo-yo dieting without exercise and you have both fat loss and muscle loss each time you go on a diet. You naturally start to lose about 4% of your muscle mass per decade. Menopause accelerates the muscle mass loss to 10% per decade. Studies have shown that women who participate in a regular strength training exercise routine are less likely to develop osteoporosis. Men are less likely to develop osteoporosis because they do not experience the hormone changes we do over their lifetime and start out with more muscle mass to begin with.

2111603659You might think your bones are hard and a fixed lifeless structure. But bone density is constantly changing, growing, diminishing, or re-building, depending on your current circumstances. Taking calcium supplement is not the only preventative measure to curtail bone density loss. Amazingly, you cannot tell whether someone has great bone density by their appearances. I used to belong to a bowling league where half the members have been collecting social security longer than I’ve been working since graduation.

Two women fell while bowling one year. They are both the same age — 82 at the time. One is heavyset and the other is thin. You would think the thin senior would end up with the broken hip, but it is her heavyset friend who ended up sitting out two seasons.  Vi, the thin senior, ended up with a bruise and promptly brought a new pair of bowling shoes to prevent future falls.

Exercises to increase bone density

153180417_xsRegular weight bearing exercises increase your bone density. Swimming and biking has its place in your exercise routine, but not if you want to increase your bone density. These low impact exercises improves your endurance, but its low impact nature would not stress your bones enough to cause your bones to strengthen itself when it repairs or replace the cells damaged from the weight bearing exercise.

The most important factor in finding exercises you can do for the rest of your life is to find weight bearing exercises that is gentle on your joints, provides an aerobic element, and strengthens your bone density.

One great resource for finding exercises that both strengthen bones and also can be done at home or anywhere a tumbling mat can be placed, is SCACheer.com. Current gymnastic events, exercises and simple routines can all be found there and applied when trying to plan exercises to do to increase bone density.

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